FAUZANI, Alin (2023) A Semiotic Analysis of Women Representation in The Moana Movie (2016) Based on Charles Sanders Peirce Theory. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

Semiotics is a knowledge of the process in which objects determine or influence something like a sign, to determine or influence something through interpretation. This study aims to analyze how women are represented in the film Moana by using Charles Sanders Peirce's semiotic theory in the form of icons, indexes, and symbols and using Tong's theory (2009) to determine the existence of liberal feminism in the Moana movie. This research uses qualitative description research method as a method to answer the problem formulation of this research. The result of this research is 24 signs (8 icon, 8 index, dan 8 simbol) and found the existence of liberal feminism (Equal liberty, Equal education, Equal right, and the suffrage) in accordance with Tong's theory (2009). In liberal feminism, there are 4 equal liberty, 2 equal education, 2 equal right and there is no suffrage found in the data results. As a suggestion for future researchers who are interested in this topic and motivated to gain further information and understanding regarding the portrayal of women and the existence of feminism in this film, it is suggested to conduct similar research with other Disney films such as The Little Mermaid or presenting other composite films to enrich the heterogeneity and possible variations of literary works that can become new discoveries.

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