PRADHANA, Muhammad Fauzan Wisnu (2025) Creating Promotional Videos of PT. Palawi Risorsis Baturraden for Instagram. Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

The writer has created promotional videos for PT. Palawi Risorsis Baturraden through Instagram. The main purpose of creating promotional videos is to provide information about the attractions at PT. Palawi Risorsis Baturraden in English with Indonesian subtitle for both local visitor and foreigners. In this digital era, creating promotional tourism content that is not only informative but also appealing to audiences is crucial. The videos were created to increase English language content and assist in providing understanding about the available tourist attractions for visitors. Therefore, these videos serve as a medium between PT. Palawi Risorsis and potential visitors, encouraging them to visit the attractions. The video production process was carried out using observation, interview, and direct practice methods. The writer learned video content creation practices by observing the footage capturing process, video editing, and videos already published on PT. Palawi Risorsis Instagram account. For the interview method, the writer gained data by interviewing customers and staffs about the lack of use of English language product that explain about the company's attractions. Then the direct practice consisted of the process of creating promotional videos, including filming the footage of the videos and editing to make sure everything is aligned with the storyboard and script. Based on the collected data, the writer created promotional videos that explained the attractions and activities in PT. Palawi Risorsis using English voiceover with Indonesian subtitle. The writer faced two obstacles during the creation of the promotional videos where writer’s initial idea was to make a comedy skit video in several places, where the videos are related and connected but it was hindered by account management and the limited amount of time when taking footage in areas outside of Baturraden. The writer overcame these obstacles by gathering feedbacks from mentors and academic supervisors to transform the idea of a comedy skit video into a promotional video and the writer did interviews before going to the designated areas. The interviews involved asking the staffs in Baturraden what their experience was with the area, and also contacted the manager or staff of each site directly.

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