The Influence of Customer Trust, Service Quality, and Perceived Price on Customer Satisfaction and Customer Loyalty (Study on Customer of PT. Kobra Panca Sakti Expedition)

MANDIRA, Dara Ajeng (2018) The Influence of Customer Trust, Service Quality, and Perceived Price on Customer Satisfaction and Customer Loyalty (Study on Customer of PT. Kobra Panca Sakti Expedition). Skripsi thesis, Universitas Jenderal Soedirman.

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Abstract

The purpose of this research is to know and analyze the influence customer trust, service quality, and perceive price of PT. Kobra Panca Sakti towards customer satisfaction, effected too on customer loyalty. The sample in this study there are 100 respondents who are Customer of PT. Kobra Panca Sakti. Convenience sampling method is used in the determination of this research sample. Data were analyzed using Structural Equational Modeling (SEM) with SPSS and AMOS statistical software.The results of this study show that, (1) Customer trust has a positive effect on Customer Satisfaction at PT Kobra Panca Sakti. (2) Service quality has a positive effect Oncustomer Satisfaction at PT Kobra Panca Sakti. (3) Perceived Price has a positive effect on Customer Satisfaction at PT Kobra Panca Sakti. (4) Customer satisfaction has a positive effect on Customer Loyalty at PT Kobra Panca Sakti

Item Type:	Thesis (Skripsi)
Nomor Inventaris:	C18272
Uncontrolled Keywords:	Customer Trust,ServiceQuality,PerceivedPrice,Customer Satisfaction,Customer Loyalty.
Subjects:	C > C793 Consumers J > J56 Job satisfaction L > L331 Loyalty
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Akuntansi
Depositing User:	Mrs Endang Kasworini
Date Deposited:	10 Aug 2020 07:15
Last Modified:	10 Aug 2020 07:15
URI:	http://repository.unsoed.ac.id/id/eprint/4828

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